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‘Save Our Snow’: New Instagram filter featuring Palisades Tahoe hopes to make climate change go viral – KCRA Sacramento

Most people don’t want to bring up climate change in casual conversation. Others may want to but just don’t know how. Several organizations have teamed up to change that by having a little fun on social media. UC Davis’ Tahoe Environmental Research Center (TERC) has been working with Palisades Tahoe and an augmented reality developer called BrandXR to create an interactive Instagram filter that anyone can use in their next post. Together with the nonprofit “Protect Our Winters,” TERC wants users to understand and share the effects of climate change.”We wanted to put the user in the changing snow stories,” says Heather Segale, the education and outreach director for UC Davis TERC.The filter does just that, starting off with a snowy scene at Palisades in 1960. The user is decked out in festive Team USA gear, celebrating the Winter Olympic Games that year. Each tap of the screen moves the user into the next decade, with fashionable snow sports gear to match the times. By the 90s and 00s, the user’s clothes appear to get lighter, representing the trend for rising temperatures caused by human carbon emissions. By the year 2050, the user is left in a T-shirt and sunglasses with very little snow on the mountain behind them.According to climate model data used by UC Davis TERC, if carbon emissions aren’t significantly reduced, the scene shown in that 2050s frame could very well become reality for Sierra ski resorts and many other alpine regions around the world. “We really want people to be aware of what’s happening and become knowledgeable about those different scenarios,” says Segale. “But the fact that it’s based on the choices that we make, we can do more sustainable actions, we can turn this around.”The filter’s final screen invites users to pledge to reduce annual carbon emissions by one ton. Changes as simple as choosing to walk or bike instead of drive or buying local produce can quickly add up. Reducing individual carbon emissions is essential for the U.S. to meet its Paris Agreement commitments and reduce the future impacts of global warming and shifting weather patterns.As an extra incentive, anyone that shares the filter in their Instagram story and posts their pledge with @UCDavisTahoe will be entered in a contest to win lift tickets. Each week through April 23, two passes to Palisades Tahoe will be given out. The grand prize is a season pass to Palisades for the next ski season. More information on how to enter is posted here.Instagram users can find the filter by searching “Save Our Snow” in the effects gallery. The filter can also be downloaded at this link.

Most people don’t want to bring up climate change in casual conversation. Others may want to but just don’t know how.

Several organizations have teamed up to change that by having a little fun on social media.

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UC Davis’ Tahoe Environmental Research Center (TERC) has been working with Palisades Tahoe and an augmented reality developer called BrandXR to create an interactive Instagram filter that anyone can use in their next post. Together with the nonprofit “Protect Our Winters,” TERC wants users to understand and share the effects of climate change.

“We wanted to put the user in the changing snow stories,” says Heather Segale, the education and outreach director for UC Davis TERC.

The filter does just that, starting off with a snowy scene at Palisades in 1960. The user is decked out in festive Team USA gear, celebrating the Winter Olympic Games that year.

Each tap of the screen moves the user into the next decade, with fashionable snow sports gear to match the times. By the 90s and 00s, the user’s clothes appear to get lighter, representing the trend for rising temperatures caused by human carbon emissions. By the year 2050, the user is left in a T-shirt and sunglasses with very little snow on the mountain behind them.

According to climate model data used by UC Davis TERC, if carbon emissions aren’t significantly reduced, the scene shown in that 2050s frame could very well become reality for Sierra ski resorts and many other alpine regions around the world.

“We really want people to be aware of what’s happening and become knowledgeable about those different scenarios,” says Segale. “But the fact that it’s based on the choices that we make, we can do more sustainable actions, we can turn this around.”

The filter’s final screen invites users to pledge to reduce annual carbon emissions by one ton. Changes as simple as choosing to walk or bike instead of drive or buying local produce can quickly add up. Reducing individual carbon emissions is essential for the U.S. to meet its Paris Agreement commitments and reduce the future impacts of global warming and shifting weather patterns.

As an extra incentive, anyone that shares the filter in their Instagram story and posts their pledge with @UCDavisTahoe will be entered in a contest to win lift tickets. Each week through April 23, two passes to Palisades Tahoe will be given out. The grand prize is a season pass to Palisades for the next ski season. More information on how to enter is posted here.

Instagram users can find the filter by searching “Save Our Snow” in the effects gallery. The filter can also be downloaded at this link.

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