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NASA to film an Estée Lauder ad in space as the ISS opens for business

New Scientist Default Image

International Space Station over the planet Earth. NASA’s funding for the International Space Station is due to end in 2024

Shutterstock/NASA

LAST year, NASA declared the International Space Station open for business. Although firms could already do research on the ISS under contract with NASA, the agency hoped to stimulate pure commerce, including the manufacture of biotech and the development of on-orbit industries that could support NASA’s deep space exploration goals – not to mention bringing in some cash.

Instead, it got beauty product marketing with Estée Lauder, sports shoe design with Adidas and the transport of space tourism …

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