Millenials are bringing camping back
Let’s get one thing straight: camping was always cool. It wasn’t, however, always a very popular pastime among young people. According to the 2019 North American Camping Report, sponsored by Kampgrounds of America, there are more millennials and Gen Xers likely to identify themselves as lifelong campers now than in any other year. The study, which began in 2014, was conducted through surveys in both the United States and Canada.
The percentage of North Americans who camp three or more times per year has increased by 72 percent since 2014, adding 7 million more camping households (families with children under 18 years-old who camp) to the Canadian and American campgrounds. Younger campers are also helping to increase the popularity of hiking and backpacking while they camp, according to the report.
While the majority of campers choose the traditional approach of camping (sleeping in tents), there are more millennials choosing to camp in cabins and RVs instead, with 14 percent using cabins in 2016 and 21 percent in 2018 to be exact. The study also found that campers are more diverse than ever. Of the 1.4 million households that went camping for the first time in 2018, 56 percent were millennials and 51 percent identified as nonwhite. For the first time since 2014 (when the study began), the percentage of non-white first-time campers outpaced the percentage of new campers who identified as Caucasian.
When it comes to trendy “glamping,” all age groups are showing interest. Particularly in millennials, 50 percent of which said they were interested in glamping in 2018 versus the 25 percent who said they wanted to try it in 2017. Glamping refers to unique camping accommodations that often includes enhanced services like luxury yurts, king-sized beds, spas and even private chefs. Some glamping companies have been praised for providing an eco-friendly alternative to traditional hotel or resort accommodations. Many take advantage of locally-sourced food, composting toilets and solar power to give their guests opportunities to connect with nature while still having access to the creature comforts they’re used to.
The same goes for “van life,” a camping lifestyle that uses altered camper vans, or motorized class B vehicles, as opposed to RV’s or tents. The main objective is often to go off the grid and easily move from place to place without having to disassemble a tent or find an electrical power source for your RV. The number of millennials who wanted to experience van life shifted up by about 4 percent between 2017 and 2018. Those who live the van life trade modern comforts and space for a chance to get as close to nature as possible while living a minimalist lifestyle.
So why the spike in camping interest? 30 percent of millennials say that major life events such as having kids is impacting their desire to camp more, while another 30 percent said that the ability to see other people traveling and exploring popular destinations (thank you, social media) made them want to spend more time camping.
Even more encouraging, half of all campers said that the “love of the outdoors” first sparked their interest in camping, meaning that more camp-loving North Americans are beginning to value nature even more than before— a good sign for our national parks, and the planet as a whole. One out of every 20 camping families said that 2018 was the first time they’d ever camped. 2018 also saw the highest number of self-identified lifelong campers ever recorded, with more millennials identifying themselves as lifelong campers than in past years.
As studies have shown, spending as little as two hours in nature can improve mental health, and camping offers the opportunity to connect with nature with the added benefits of unplugging from the internet and electronic devices. Additionally, activities such as hiking which often accompany camping provide good exercise, even setting up your tent and site counts!
Since the study began in 2014, the amount of North Americans who intend to camp more has almost doubled. The groups who were most optimistic about their camping future were families and millennials, as 61 percent of millennials said that they planned to camp more in 2019.
There’s no denying it, the future of camping looks bright. So if you were in one of those families growing up that had an annual camping trip, consider yourself lucky. You’re already ahead of the pack!